AI in Marketing with Paul Roetzer

Marketing has evolved from a shot in the dark to marketing automation solutions that enable incredibly detailed measurements. Now advertising is programmatic, tools abound in the marketing automation submarket to measure click throughs, dwell time and so much more.

Paul Roetzer is our guest on this episode of the Georgian Impact Podcast. He is the founder and CEO of Marketing AI Institute and PR 20/20. Paul helps transform marketing by focusing on the current and future potential of AI, machine learning, deep learning and cognitive computing.

You’ll Hear About:

• The marketing industry’s understanding and adoption rate of AI technology.     
• Making machine learning more approachable through demonstrating use cases.      
• The effectiveness of technology in elevating content strategies.      
• The value in having different perspectives and backgrounds on teams to avoid bias.     
• Ensuring that the tools you are using integrate with one another to avoid siloed data.     
• Different AI marketing roles that will be needed in the future.