Marketing has evolved from a shot in the dark to marketing automation solutions that enable incredibly detailed measurements. Now advertising is programmatic, tools abound in the marketing automation submarket to measure click throughs, dwell time and so much more.
Paul Roetzer is our guest on this episode of the Georgian Impact Podcast. He is the founder and CEO of Marketing AI Institute and PR 20/20. Paul helps transform marketing by focusing on the current and future potential of AI, machine learning, deep learning and cognitive computing.
You’ll Hear About:
With the right focus, history can inform us today; you find the parallels. Thinking back can help you know your market, know your customers...
Human-centered design has helped to make truly great products, by designing the product so that the user has a great experience and perceives value....
In part 2 of our discussion on Machine Learning, Georgian Partners’ Madalin Mihailescu continues his conversation with Jeremy Barnes, founder and CEO of Datacratic....