Marketing has evolved from a shot in the dark to marketing automation solutions that enable incredibly detailed measurements. Now advertising is programmatic, tools abound in the marketing automation submarket to measure click throughs, dwell time and so much more.
Paul Roetzer is our guest on this episode of the Georgian Impact Podcast. He is the founder and CEO of Marketing AI Institute and PR 20/20. Paul helps transform marketing by focusing on the current and future potential of AI, machine learning, deep learning and cognitive computing.
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